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? Deal Signifies First New Partnership Since the CBS Sports-Turner Sports Alliance was Announced ?
FRANKLIN, Tenn. (Jan. 26, 2011) ? Infiniti is proud to announce its corporate partnership with the NCAA, CBS Sports and Turner Sports. Infiniti will run a multi-media campaign during regular-season men's basketball games and the newly expanded, 68-team 2011 NCAA Division I Men's Basketball Championship, including the introduction of the First Four™ and the always electrifying Men's Final Four®.